TVS iQube : In an electrifying development that is bound to disrupt India’s fast expanding e-scooter industry, TVS Motor Company is gearing up to introduce a swanky new iteration of its burgeoning favourite iQube electric scooter.
Boasting a stunning Northern Lights-themed design language and an arsenal of updated features, the new Orion carves into TVS’ rivals like rival Ola Electric.
The Newcomer in India’s Electric Race
The TVS iQube has been making ripples, silently, but surely, and is emerging as a serious player in the Indian electric two-wheeler space.
The impressive momentum is clearly evident in recent sales numbers, where TVS sold 27,684 units of the iQube in April 2024 alone – a significant spike of 59% over the corresponding months last year.
This is very impressive and position iQube as the second most selling electric scooter in India and more popular compared to Ola Electric which is hyped.
What’s even more interesting is that the iQube has spoken to this market on its own (different) terms.
As newcomers like Ola Electric have sought to dazzle with flamboyant designs and marketing tactics with futuristic appeal, TVS has drawn on its decades of experience in manufacturing to develop a dependable, sensible electric scooter that appeals strongly to the conventional riders who are making the leap to electric.
The New Variant Inspired by the Northern Lights
The new iteration is also the most adventurous step the iQube platform has taken by TVS yet. Unveiled recently as a concept, the production version adopts a visually striking livery that is reminiscent of the Northern Lights with a glossy blue paint work highlighted by unique white decals.
This departure in aesthetic is a sign of TVS’s intent to go head to head not only on performance and reliability, but also visual appeal – a traditional Ola strength.
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Auto Expo 2025: TVS iQube ST Concept According to us, the 2025 TVS iQube ST Concept looks quite similar to the existing iQube ST, but features a stunning blue paintjob with white graphics all around, complemented by grey plastic panels and a premium white quilted seat.
In case of comfort, the e-scooter also gets pillion backrest.
Apart from the cosmetic changes, the powertrain and electronics package should feature some substantial upgrades, according to industry analysts.
There would likely be an upgraded motor for better efficiency, better battery technology expected to offer more ride range, and a boatload of tech to further improve the scooter riding experience.
Expected Price: High but Competitive
TVS has always presented the iQube as a premium, and yet, an affordable product in the electric scooter segment. The existing range of iQube comprises five variants priced from ₹1.04 lakh to ₹1.60 lakh (ex-showroom). The new variant could have a slightly higher price for the added utility and benefits.
Even with this speculated price difference, the new iQube is likely to still carry forward the TVS tradition of providing a good value product.
‘The approach to launch an economical, well-engineered product has always been Ave Meters’ motto It has always believed in providing the riders with actual features and performance instead of just on-paper numbers, and at least for Indian buyers tired of exaggerated E-vehicle claims it seems to be working.
Features That Matter For Advanced Users
The new iQube is not just all about a cosmetic upgrade – it comes with substantial improvement on technology to offer the user a much advanced everyday riding experience.
TVS says the iQube ST 2025 Concept promises improved range than what’s currently available, as well as more advanced features such as a customizable touchscreen, complete smartphone integration, geo-fencing, and advanced navigation. The company has also teased new rider-assistance features, but details have still been scarce.
This emphasis on the practical over-the mundane side of technology is in sharp contrast to the one adopted by Ola Electric, which has usually played up headline-grabbing features that sometimes don’t work all that well in everyday riding conditions.
Why It’s Winning Against Ola: The TVS Advantange
The iQube’s victory over Ola wasn’t an accident — instead, it can be attributed to a number of distinct advantages that the new variant is working to capitalize even more on.
1. Production Legacy and Quality Preserve
As even recent comparisons have echoed, “The iQube is from an established manufacturer who knows their game, knows the customers and has skins in the game, while the S1 Pro is a rebel in a hurry to upset the applecart.
As a result of that manufacturing experience, we’ve received a better build quality, a more reliable performance and fewer headache issues that dogged some of the Ola models.
2. Ride Comfort and Handling Characteristics
And if you are thinking about India’s woeful road conditions too, the TVS iQube clearly takes the lead there. The TVS is, of the two, is the one that handles undulated surfaces, better. The iQube’s front end can absorb a lot of what Indian roads can throw its way, without the rider feeling it much.
When it comes to daily riding, the Bottechia’s noteworthy suspension tuning and ride comfort take on a newfound importance for the everyday daredevils that are seeking function over fashion.
3. National Service Infrastructure
One of the many strengths of TVS could probably be its enormous service network across the nation. Unlike newer kids on the block finding it difficult to set up service centres, TVS can provide iQube owners the peace of mind of easily available maintenance and support – a critical factor in the world of tech-laden electric vehicles.
4. A feature implementation that is functionnal.
Though both the companies have loaded their Product with great pack of the Features, TVS however have been concentrating on features that work as they should and are intuitive in their operations.
The iQube’s under-the-hood systems are also more refined and dependable, resulting in fewer of the app connectivity problems and software bugs that have been reported by Ola users.
Market Position and Prospects
This new variant launch couldn’t have been scheduled at a better time for TVS. EV two-wheeler sales are moving at a rapid clip in India and the kind of financial benefits the government is offering, it hints at the markets’ readiness for premium offerings that practice what they preach.
The existing iQube range is already a good rival to Ola’s multiple models, with the base iQube being a good rival to the Ola S1X and Ather 450S and the iQube S going up against the Ather 450X and Ola S1 Air. At premium end, the iQube ST rivals the Ola S1 Pro and Ather Rizta.
With the new variant inspired by the Northern Lights, TVS seems poised to take things up a notch and continue building on it’s reputation for reliable, practical engineering, including further, if that is possible, the lead between it and the rest of the pack.
More Evolution Than Revolution
The auto industry has taught the world that slow-but-steady does, more often than not, win the race of potential versus practical application.
And it looks like TVS’s strategy of steady refinement on a strong platform (they have been making things forever) is ticking the boxes of Indian consumers who just need a reliable steed to get from A to B every day.
When electric mobility moves from the hands of early adopters to the mass market, considerations like service support, build quality and real-world usability are thrust into the limelight.
The new iQube variant, then, feels astutely pitched at this evolving market – offering enough visual excitement and technical progressiveness to feel fresh, without discounting the basic dependability that has seen the platform succeed.
TVS will be in a position to offer the best of both worlds for buyers on the lookout for an electric scooter in 2025—a sweet spot between pioneering innovation and trustworthy reliability that actually undercuts Ola’s more innovative, yet at times less-polished ethos when it comes to electric mobility.
The upcoming TVS iQube is more than just a product for the TVS – it speaks volumes about the Chennai-based two-wheeler manufacturer’s long-term commitment to electric mobility and the direction it has in mind.
Instead of making grand claims to chase headlines, TVS has made a bike that works in real Indian conditions, backed up by a service network that gives confidence to riders.
In the backdrop of India’s push for electric mobility, as the electric revolution sweeps across India’s transport landscape, the tale of TVS’s gradual push and Ola’s sudden trajectory make for an interesting study in differing paths for market success.
For now, the gradual rise of the iQube shows that there are many Indian customers who would like evolution – especially when it is from a manufacturer who has established credentials.
The new iQube variant, inspired by the Northern Lights, seems to be poised to extend that semester-winning formula by adding a touch more of flash and novelty to keep the product fresh, but by continuing to stick with what has worked for India’s rapidly evolving electric scooter market.